Your home’s marketing begins when your real estate professional submits your listing to the local Multiple Listing Service or MLS. This is where brokers share their listings. Your home will be on the MLS tour for other agents to see and contact their networks to let them know your house is on the market.
The MLS distributes data about your home on the MLS website, your broker’s website, other broker websites, and hundreds of third-party sites such as Realtor.com, Zillow, and Trulia. These websites will include other data such as mapping, neighborhood information, tax roll data, and school information so that buyers can understand what it’s like to live in your home. Your listing agent may also advertise your home in newspapers, online home magazines, and in their broker’s e-magazines, newsletters, and email alerts to prospective buyers. A for-sale sign will go in your yard. Every potential buyer will know your home is for sale.
If you need a little time to get your home in tip-top condition, in our system I can set up a “Coming Soon” listing and for-sale sign. A “Coming Soon” listing can be entered into the MLS for up to 21 days before the listing going “live”. Other agents can see these listings, but more importantly, potential homebuyers who are working with a Realtor can also see these in the BrightMLS system that we use in this area.
When your home is new to the market, that’s your best chance of selling your home. If you get a few showings or offers, you need to know immediately. Feedback from other agents and buyers will tell you what you need to do to make your home more appealing.
Check out these resources for more tips on selling your home:
What Home Inspectors Look For
How to Live in a Staged Home
What Impacts the Resale Value of a Home?
Got questions about marketing and selling your home? Contact me today at sian@sianpugh.com
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